BRAND STRATEGY

Promulgating your story and value to the right audience.

MANAGE YOUR BRAND NOW TO GROW TOMORROW.

At Current Medium we see far too many small business owners and other entrepreneurs who struggle to see the value in keeping up with a long-term, brand growth strategy and  are later bewildered when they fall short of their growth goals.

The fact of the matter is that to execute a marketing strategy well, you have to be committed for the long-haul and cannot expect immediate returns on all you do.  Instead, the goal should be to curate the user experience across your business continuum to eliminate any pain points and keep them coming back for more (and get their friends to come, too).

Current Medium accomplishes this by talking to your  clients (and some potential ones) to ensure your business is optimizing the value you deliver.  We utilize this insight to help you better structure your brand, web presence, and product delivery.

Our CAPABILITIES

At Current Medium we know that customers buy brands they know, love, and relate.  Branding is more than consistent graphic design, it is telling your story while explaining your vale in an open, honest format which is engaging to customers and keeps them coming back over time.

  • Logo and other graphic design
  • Competitor and SWOT analysis
  • Develop brand standards and content guidelines
  • Segment, target, and position yourself in compatible markets
  • Create or update buyer personas
  • Web design and strategy
  • Marketing plans
  • Strategic partnerships
  • Implement CRM solutions and marketing funnels
  • Internal and external surveys

SO, WHAT ARE YOU WAITING FOR?

Get your business on Target.

Let us know your specific needs, or if you are unsure where to start
contact us for a free audit of your brand and web presence.